January 11, 2018

The First Jesus Festival

During those first three years with the Imperials, many doors were opened for us.  Joe Moscheo had gotten acquainted with Wayne Coombs, who managed several different artists outside our industry. He wanted to take us on and manage the Imperials. Since we weren’t strictly “southern gospel” he wanted to try to branch out and put us in venues that were a bit different. We were working with Elvis, with Jimmy Dean, and we were also striking out into new directions with music that might appeal to a wider audience. One of the first attempts was to place us at the very first “Jesus Festival” in Dallas, TX. We were doing a three-week stint at the Fairmont Hotel in Dallas with Jimmy, and the festival occurred during that time frame. It was around 1971, in the summer, and we had a huge GMC Double Decker Scenic Cruiser bus with a double axle in the back. Jim Murray was driving and he pulled into the entrance of the luxurious Fairmont Hotel with our bus. There was a dip from the street to the hotel entrance and we got that bus stuck on concrete!  That dip in the pavement was just enough, that we got the front of the bus in fine, but the dip just happened to occur on the wheels that we needed for traction. The back end of the bus hit the pavement in the street and there we were – STUCK! The wheels that we needed for traction were unable to help us because we were dragging on the rear end. We had to get a tow truck to pull us out of the entrance of that hotel! How embarrassing!

The “Jesus Festival” was a huge success. It was an outdoor concert, much like a Christian Woodstock without the drugs. There were thousands of kids sitting on the ground enjoying the music. We were a headliner along with the likes of Andre Crouch and the Disciples, Larry Norman, Randy Stonehill, Nancy Honeytree, Keith Green, and many others. I will never forget seeing Larry Norman come on stage dressed in his tie-dyed t-shirt and funky tennis shoes, singing “I Wish We’d All Been Ready”. It was a world all its own and we were experiencing that world with the younger, next generation of Christian music fans.